Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

by Mustak, Mekhail, Salminen, Joni, Ple, Loic, Wirtz, Jochen
Published 2023

Are these comments triggering? Predicting triggers of toxicity in online discussions

by Almerekhi, Hind, KWAK, Haewoon, SALMINEN, Joni, JANSEN, Bernard J.
Published 2020

Are personas done?: Evaluating the usefulness of personas in the age of online analytics

by SALMINEN, Joni, JANSEN, Bernard J., AN, Jisun, KWAK, Haewoon, JUNG, Soon-gyo
Published 2018

Automatic persona generation (APG): A rationale and demonstration

by JUNG, Soon-Gyo, SALMINEN, Joni, KWAK, Haewoon, AN, Jisun, JANSEN, Bernard J
Published 2018

Customer segmentation using online platforms: Isolating behavioral and demographic segments for persona creation via aggregated user data

by AN, Jisun, KWAK, Haewoon, JUNG, Soon‑gyo, SALMINEN, Joni, JANSEN, Bernard J.
Published 2018

Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals' perceptions of personas

by SALMINEN, Joni, SANTOS, Joao M., KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo
Published 2020

Viewed by too many or viewed too little: Using information dissemination for audience segmentation

by JANSEN, Bernard J., JUNG, Soon-Gyu, SALMINEN, Joni, AN, Jisun, KWAK, Haewoon
Published 2017

Assessing the accuracy of four popular face recognition tools for inferring gender, age, and race

by JUNG, Soon-Gyu, AN, Jisun, KWAK, Haewoon, SALMINEN, Joni, JANSEN, Bernard J.
Published 2018

Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users

by JUNG, Soon-Gyo, AN, Jisun, KWAK, Haewoon, SALMINEN, Joni, JANSEN, Bernard J.
Published 2017

Findings of a user study of automatically generated personas

by SALMINEN, Joni, KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo, JANSEN, Bernard J.
Published 2018

Imaginary people representing real numbers: Generating personas from online social media data

by AN, Jisun, KWAK, Haewoon, JUNG, Soongyo, SALMINEN, Joni, ADMAD, M., JANSEN, Bernard J.
Published 2018

Confusion and information triggered by photos in persona profiles

by SALMINEN, Joni, JUNG, Soon-gyo, AN, Jisun, KWAK, Haewoon, NIELSEN, Lene, JANSEN, Bernard J.
Published 2019

Who are your users? comparing media professionals' preconception of users to data-driven personas

by NIELSEN, Lene, JUNG, Soon-Gyu, AN, Jisun, SALMINEN, Joni, KWAK, Haewoon, JANSEN, Bernard J.
Published 2017

Confusion prediction from eye-tracking data: Experiments with machine learning

by SALMINEN, Joni, NAGPAL, Mridul, KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo, JANSEN, Bernard J.
Published 2019

'Is more better?': Impact of multiple photos on perception of persona profiles

by SALMINEN, Joni, NIELSEN, Lene, JUNG, Soon-Gyo, AN, Jisun, KWAK, Haewoon, JANSEN, Bernard J.
Published 2018

Fixation and confusion: Investigating eye-tracking participants' exposure to information in personas

by SALMINEN, Joni, JANSEN, Bernard J., AN, Jisun, JUNG, Soon-Gyo, NIELSEN, Lene, KWAK, Haewoon
Published 2018

Anatomy of online hate: Developing a taxonomy and machine learning models for identifying and classifying hate in online news media

by SALMINEN, Joni, ALMEREKHI, Hind, MILENKOVIC, Milica, JUNG, Soon-Gyu, KWAK, Haewoon, KWAK, Haewoon, JANSEN, Bernard J.
Published 2018

Generating cultural personas from social data: A perspective of Middle Eastern users

by Salminen Joni, Sengün, Sercan, KWAK, Haewoon, Jansen, Bernard, AN, Jisun, Jung, Soon-Gyo, Vieweg, Sarah, Harrell, D. Fox
Published 2017

From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas

by SALMINEN, Joni, SENGUN, Sercan, KWAK, Haewoon, JANSEN, Bernard J., AN, Jisun, JUNG, Soon-gyu, VIEWEG, Sarah, HARRELL, D. Fox
Published 2018