Who are your users? comparing media professionals' preconception of users to data-driven personas

Who are your users? comparing media professionals' preconception of users to data-driven personas

One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about th...

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Bibliographic Details
Main Authors: NIELSEN, Lene, JUNG, Soon-Gyu, AN, Jisun, SALMINEN, Joni, KWAK, Haewoon, JANSEN, Bernard J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
User experience
Automation
Journalism
Personas
Automotive Engineering
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/5340
https://ink.library.smu.edu.sg/context/sis_research/article/6344/viewcontent/who_are_ur_users___PV.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/5340
https://ink.library.smu.edu.sg/context/sis_research/article/6344/viewcontent/who_are_ur_users___PV.pdf

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