Who are your users? comparing media professionals' preconception of users to data-driven personas
One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about th...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5340 https://ink.library.smu.edu.sg/context/sis_research/article/6344/viewcontent/who_are_ur_users___PV.pdf |
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| Institution: | Singapore Management University |
| Language: | English |