Towards automatic persona generation using social media

Towards automatic persona generation using social media

The use of personas is an interactive design technique with considerable potential for product and content development. However, personas have typically been viewed as fairly static. In this research, we implement an approach for creating personas in real time, based on automated analysis of actual...

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Bibliographic Details
Main Authors: AN, Jisun, CHO, Hoyoun, KWAK, Haewoon, HASSEN, Mohammed Ziyaad, JANSEN, Bernard J
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
design method
marketing
online news
persona
scenario
user-centered design
Artificial Intelligence and Robotics
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/6263
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/6263

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