Towards automatic persona generation using social media

• Main Authors: AN, Jisun, CHO, Hoyoun, KWAK, Haewoon, HASSEN, Mohammed Ziyaad, JANSEN, Bernard J
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: design method; marketing; online news; persona; scenario; user-centered design; Artificial Intelligence and Robotics; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/6263
• Institution: Singapore Management University

The use of personas is an interactive design technique with considerable potential for product and content development. However, personas have typically been viewed as fairly static. In this research, we implement an approach for creating personas in real time, based on automated analysis of actual...