Validating social media data for automatic persona generation

Validating social media data for automatic persona generation

Using personas during interactive design has considerable potential for product and content development. Unfortunately, personas have typically been a fairly static technique. In this research, we validate an approach for creating personas in real time, based on analysis of actual social media data...

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Bibliographic Details
Main Authors: AN, Jisun, KWAK, Haewoon, JANSEN, Bernard J
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
design method
marketing
online news
persona
scenario
user-centered design
Artificial Intelligence and Robotics
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/6635
https://ink.library.smu.edu.sg/context/sis_research/article/7638/viewcontent/Validating_social_media_data_for_automatic_persona_generation.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/6635
https://ink.library.smu.edu.sg/context/sis_research/article/7638/viewcontent/Validating_social_media_data_for_automatic_persona_generation.pdf

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