Persona perception scale: Developing and validating an instrument for human-like representations of data

Personas are widely used in software development, system design, and HCI studies. Yet, their evaluation is difficult, and there are no recognized and validated measurement scales to date. To improve this condition, this research develops a persona perception scale based on reviewing relevant literat...

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Bibliographic Details
Main Authors: JONI, Salminen, KWAK, Haewoon, SANTOS, João, JUNG, Soon-Gyo, AN, Jisun, JANSEN, Bernard J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
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Online Access:https://ink.library.smu.edu.sg/sis_research/5385
https://ink.library.smu.edu.sg/context/sis_research/article/6389/viewcontent/Persona_Perception_Scale.pdf
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Institution: Singapore Management University
Language: English