Validating social media data for automatic persona generation
Using personas during interactive design has considerable potential for product and content development. Unfortunately, personas have typically been a fairly static technique. In this research, we validate an approach for creating personas in real time, based on analysis of actual social media data...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6635 https://ink.library.smu.edu.sg/context/sis_research/article/7638/viewcontent/Validating_social_media_data_for_automatic_persona_generation.pdf |
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| Institution: | Singapore Management University |
| Language: | English |