Leveraging social analytics data for identifying customer segments for online news media

Leveraging social analytics data for identifying customer segments for online news media

In this work, we describe a methodology for leveraging large amounts of customer interaction data with online content from major social media platforms in order to isolate meaningful customer segments. The methodology is robust in that it can rapidly identify diverse customer segments using solely o...

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Bibliographic Details
Main Authors: JANSEN, Bernard J, JUNG, Soon-Gyo, AN, Jisun, KWAK, Haewoon, KWAK, HAEWOON
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
customer segmentation
digital marketing
online news
social analytics
social media
web analytics
Artificial Intelligence and Robotics
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/6654
https://ink.library.smu.edu.sg/context/sis_research/article/7657/viewcontent/Leveraging_Social_Analytics_Data_for_Identifying_Customer_Segments_for_Online_News_Media.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/6654
https://ink.library.smu.edu.sg/context/sis_research/article/7657/viewcontent/Leveraging_Social_Analytics_Data_for_Identifying_Customer_Segments_for_Online_News_Media.pdf

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