Leveraging social analytics data for identifying customer segments for online news media
In this work, we describe a methodology for leveraging large amounts of customer interaction data with online content from major social media platforms in order to isolate meaningful customer segments. The methodology is robust in that it can rapidly identify diverse customer segments using solely o...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6654 https://ink.library.smu.edu.sg/context/sis_research/article/7657/viewcontent/Leveraging_Social_Analytics_Data_for_Identifying_Customer_Segments_for_Online_News_Media.pdf |
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| Institution: | Singapore Management University |
| Language: | English |