How-to present news on social media: A causal analysis of editing news headlines for boosting user engagement
To reach a broader audience and optimize traffic toward news articles, media outlets commonly run social media accounts and share their content with a short text summary. Despite its importance of writing a compelling message in sharing articles, the research community does not own a sufficient unde...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6129 https://ink.library.smu.edu.sg/context/sis_research/article/7132/viewcontent/18078_Article_Text_21573_1_2_20210521__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |