The challenges of creating engaging content: Results from a focus group study of a popular news media organization

• Main Authors: ALDOUS, Kholoud Khalil, AN, Jisun, JANSEN, Bernard J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: news media; recommendation system; social media; user engagement; Artificial Intelligence and Robotics; Theory and Algorithms
• Online Access: https://ink.library.smu.edu.sg/sis_research/6296; https://ink.library.smu.edu.sg/context/sis_research/article/7299/viewcontent/_p__20190505_chi2019_LBW_aj_interview__1_.pdf
• Institution: Singapore Management University

The process of content creation for distribution via social media platforms is not a trivial one for social media editors as the goal of creating both serious and engaging content is challenging, with no clear or differing guidelines or rules across and between platforms. For creators of serious con...