The challenges of creating engaging content: Results from a focus group study of a popular news media organization
The process of content creation for distribution via social media platforms is not a trivial one for social media editors as the goal of creating both serious and engaging content is challenging, with no clear or differing guidelines or rules across and between platforms. For creators of serious con...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6296 https://ink.library.smu.edu.sg/context/sis_research/article/7299/viewcontent/_p__20190505_chi2019_LBW_aj_interview__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |