Diversity in online advertising: A case study of 69 brands on social media

Diversity in online advertising: A case study of 69 brands on social media

Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work foc...

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Bibliographic Details
Main Authors: AN, Jisun, WEBER, Ingmar
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
advertising
brand
demographics
diversity
Facebook
gender
Instagram
race
social media
user engagement
Databases and Information Systems
Social Media
Online Access:https://ink.library.smu.edu.sg/sis_research/6536
https://ink.library.smu.edu.sg/context/sis_research/article/7539/viewcontent/Diversity_in_Online_Advertising_A_Case_Study_of_69_Brands_on_Social_Media.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/6536
https://ink.library.smu.edu.sg/context/sis_research/article/7539/viewcontent/Diversity_in_Online_Advertising_A_Case_Study_of_69_Brands_on_Social_Media.pdf

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