Diversity in online advertising: A case study of 69 brands on social media
Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work foc...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6536 https://ink.library.smu.edu.sg/context/sis_research/article/7539/viewcontent/Diversity_in_Online_Advertising_A_Case_Study_of_69_Brands_on_Social_Media.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
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