Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube

• Main Authors: Looi, Jiemin, Ho, Shirley S.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Communication; Public Engagement With Science And Technology; Science And Media
• Online Access: https://hdl.handle.net/10356/169692
• Institution: Nanyang Technological University

An online experiment involving 251 Singaporeans assessed how social media influencers’ (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the...