Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube
An online experiment involving 251 Singaporeans assessed how social media influencers’ (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/169692 |
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| Institution: | Nanyang Technological University |
| Language: | English |