Content Contribution under Revenue Sharing and Reputation Concern in Social Media: The Case of YouTube

A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for conte...

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Bibliographic Details
Main Authors: TANG, Qian, GU, Bin, WHINSTON, Andrew B.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
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Online Access:https://ink.library.smu.edu.sg/sis_research/1849
https://ink.library.smu.edu.sg/context/sis_research/article/2848/viewcontent/Youtube_ICIS_2011.pdf
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Institution: Singapore Management University
Language: English