Content Contribution under Revenue Sharing and Reputation Concern in Social Media: The Case of YouTube

• Main Authors: TANG, Qian, GU, Bin, WHINSTON, Andrew B.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: YouTube; social media; economic value; content providers; Computer Sciences; Management Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/1849; https://ink.library.smu.edu.sg/context/sis_research/article/2848/viewcontent/Youtube_ICIS_2011.pdf
• Institution: Singapore Management University

A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for conte...