Growing on YouTube: Eric Kim’s story

Growing on YouTube: Eric Kim’s story

In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital platform. Although his initial growth on the platform was relatively fast, it soon began to stagnate. Kim decided to consider four key strategies...

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Bibliographic Details
Main Authors: KIM, Hoik, LI, Sali, CHEN, Liang, SIDDIQUI, Noman Ahmed Shaheer
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Influencers
social media
digital media
digital platforms
entrepreneurial business strategy
Internationalization
Entrepreneurial and Small Business Operations
Social Media
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/452
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0039%20%5BEric%20Kim%5D/SMU-22-0039%20%5BEric%20Kim%5D.pdf?CT=1680249530463&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/452
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0039%20%5BEric%20Kim%5D/SMU-22-0039%20%5BEric%20Kim%5D.pdf?CT=1680249530463&OR=ItemsView

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