Growing on YouTube: Eric Kim’s story
In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital platform. Although his initial growth on the platform was relatively fast, it soon began to stagnate. Kim decided to consider four key strategies...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/452 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0039%20%5BEric%20Kim%5D/SMU-22-0039%20%5BEric%20Kim%5D.pdf?CT=1680249530463&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |