Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes

Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes

Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-traditional entry modes that are largely marginalized in previous entry mode studies. While extant research revolves around the level of resource commitme...

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Bibliographic Details
Main Authors: BROUTHERS, Keith D., CHEN, Liang, LI, Sali, SHAHEER, Noman
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Entry mode
digital
platform ecosystems
embeddedness
networks
capital market
International Business
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7210
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8209/viewcontent/s41267_022_00521_x.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7210
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8209/viewcontent/s41267_022_00521_x.pdf

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