Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes
Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-traditional entry modes that are largely marginalized in previous entry mode studies. While extant research revolves around the level of resource commitme...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7210 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8209/viewcontent/s41267_022_00521_x.pdf |
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| Institution: | Singapore Management University |
| Language: | English |