Network effects, word of mouth, and entry performance: A study of digital freemium products

International entry research rarely examines strategies affecting entry performance in a target country, largely due to data limitations in the traditional multinational enterprise setting. However, the emergence of digital business with trackable international performance data helps address this ga...

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Bibliographic Details
Main Authors: SHAHEER, Noman, CHEN, Liang, YI, Jingtao, LI, Sali, SU, Huiwen
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7510
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8509/viewcontent/NetworkEffectsWordofMouth_av.pdf
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Institution: Singapore Management University
Language: English