Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes

• Main Authors: BROUTHERS, Keith D., CHEN, Liang, LI, Sali, SHAHEER, Noman
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Entry mode; digital; platform ecosystems; embeddedness; networks; capital market; International Business; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7210; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8209/viewcontent/s41267_022_00521_x.pdf
• Institution: Singapore Management University

Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-traditional entry modes that are largely marginalized in previous entry mode studies. While extant research revolves around the level of resource commitme...