Kino Biotech and Kinofy: Shifting from “I” to “We”

Kino Biotech and Kinofy: Shifting from “I” to “We”

Set in early 2021, this case is about Kino Biotech, a Singapore-based company producing health and beauty products, most notably its flagship brand, Kinohimitsu. Its operations and distribution have expanded globally, especially to Malaysia, Indonesia, and China. In April 2018, Kino Biotech launched...

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Bibliographic Details
Main Authors: YONG, Hsin Ning, GENG, Xuesong, LIM, Wee Kiat
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Entrepreneurial business strategy
digital transformation
digital marketing
digital platforms
business models
international business
Asian Studies
Entrepreneurial and Small Business Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/373
https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-21-BATCH%20%5bPDF-Pic%5d/SMU-21-0023%20%5bKinofy%5d/SMU-21-0023%20Kinofy%20(A4).pdf?csf=1&web=1&e=9ZEMFb
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/373
https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-21-BATCH%20%5bPDF-Pic%5d/SMU-21-0023%20%5bKinofy%5d/SMU-21-0023%20Kinofy%20(A4).pdf?csf=1&web=1&e=9ZEMFb

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