Galvanizing Online Support

Grounded theory, based on eight case studies from Asia and Middle east, on how support for a cause can be galvanized through digital channels.

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Bibliographic Details
Main Author: NETZLEY, Michael A
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3197
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Institution: Singapore Management University
Language: English