Galvanizing Online Support
Grounded theory, based on eight case studies from Asia and Middle east, on how support for a cause can be galvanized through digital channels.
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Main Author: | NETZLEY, Michael A |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2011
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3197 |
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Institution: | Singapore Management University |
Language: | English |
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