Starbucks in forbidden city

• Main Authors: NETZLEY, Michael A., DIGANTRAI, Bhatt Dev S/O, WONG, Desmond Yi Ming, TAN, Weilin Ursula Laura, HEE, Yen Julia
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: corporate communications; cross-border cultural issues; management of social media; Asian Studies; Business and Corporate Communications; Communication Technology and New Media; International and Intercultural Communication; International Business
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/7; https://cmp.smu.edu.sg/case/2911
• Institution: Singapore Management University

“Do you have plans to open stores in the Taj Mahal, Versailles, or Buckingham Palace?” China Central Television’s news anchor Rui Chenggang askedJim Donald, Starbucks Chairman and CEO at the June 2006 Yale CEO Leadership Summit. Just over six months later, on 12 January 2007 Rui posted a blog entry...