Cultural hegemony : how ideologies on gender are propagated through the new media platform - YouTube Singapore

• المؤلف الرئيسي: Ramachandran Palanisamy
• مؤلفون آخرون: Sam Han
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Social sciences::Sociology::Family, marriage and women; DRNTU::Social sciences::Sociology::Social control
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/62341

This paper looks at how dominant gender ideologies are (re)produced in the new media in Singapore, particularly in YouTube using Hall’s theory on encoding. A total of 388 videos were analyzed and 6 YouTube content producers were interviewed. Even though YouTube is made out to be an alternative to tr...