Picture This! Social influence in a visually identified YouTube environment

• Main Authors: Chua, Abigail Wen Qi, Gan, Damian Zheing Weii, Leong, Alisius Deon Xue Li, Looi, Jie Min
• 其他作者: Benjamin Hill Detenber
• 格式: Final Year Project
• 語言: English
• 出版: 2016
• 主題: DRNTU::Social sciences
• 在線閱讀: http://hdl.handle.net/10356/66874
• 機構: Nanyang Technological University

This study examines how group effects of user-generated comments influence user evaluations and attitudes towards YouTube videos and their subject matter. Two main theoretical frameworks were applied in this study: the Social Identity Approach (SIA) and Social Identification/Deindividuation (SIDE)...