Picture This! Social influence in a visually identified YouTube environment
This study examines how group effects of user-generated comments influence user evaluations and attitudes towards YouTube videos and their subject matter. Two main theoretical frameworks were applied in this study: the Social Identity Approach (SIA) and Social Identification/Deindividuation (SIDE)...
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Main Authors: | Chua, Abigail Wen Qi, Gan, Damian Zheing Weii, Leong, Alisius Deon Xue Li, Looi, Jie Min |
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Other Authors: | Benjamin Hill Detenber |
Format: | Final Year Project |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/66874 |
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Institution: | Nanyang Technological University |
Language: | English |
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