Towards automatic persona generation using social media
The use of personas is an interactive design technique with considerable potential for product and content development. However, personas have typically been viewed as fairly static. In this research, we implement an approach for creating personas in real time, based on automated analysis of actual...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6263 |
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| Institution: | Singapore Management University |
| Language: | English |