Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

10.1016/j.jbusres.2020.10.044

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Bibliographic Details
Main Authors: Mustak, Mekhail, Salminen, Joni, Ple, Loic, Wirtz, Jochen
Other Authors: DEAN'S OFFICE (BIZ)
Format: Article
Language:English
Published: ELSEVIER SCIENCE INC 2023
Subjects:
Social Sciences
Business
Business & Economics
Marketing
Artificial intelligence
AI
Natural Language Processing
Big Data
Digital
NEURAL-NETWORK APPROACH
BIG DATA
AUTOMATION
FUTURE
COCITATION
ANALYTICS
INTERNET
QUALITY
THINGS
IMPACT
Online Access:https://scholarbank.nus.edu.sg/handle/10635/245230
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Institution: National University of Singapore
Language: English

Internet

https://scholarbank.nus.edu.sg/handle/10635/245230

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