Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

10.1016/j.jbusres.2020.10.044

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Main Authors:	Mustak, Mekhail, Salminen, Joni, Ple, Loic, Wirtz, Jochen
Other Authors:	DEAN'S OFFICE (BIZ)
Format:	Article
Language:	English
Published:	ELSEVIER SCIENCE INC 2023
Subjects:	Social Sciences Business Business & Economics Marketing Artificial intelligence AI Natural Language Processing Big Data Digital NEURAL-NETWORK APPROACH BIG DATA AUTOMATION FUTURE COCITATION ANALYTICS INTERNET QUALITY THINGS IMPACT
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/245230
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-245230
record_format	dspace
spelling	sg-nus-scholar.10635-2452302023-10-11T02:14:02Z Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda Mustak, Mekhail Salminen, Joni Ple, Loic Wirtz, Jochen DEAN'S OFFICE (BIZ) Social Sciences Business Business & Economics Marketing Artificial intelligence AI Natural Language Processing Big Data Digital NEURAL-NETWORK APPROACH BIG DATA AUTOMATION FUTURE COCITATION ANALYTICS INTERNET QUALITY THINGS IMPACT 10.1016/j.jbusres.2020.10.044 JOURNAL OF BUSINESS RESEARCH 124 389-404 2023-10-11T02:10:54Z 2023-10-11T02:10:54Z 2021-01 2023-10-10T14:05:34Z Article Mustak, Mekhail, Salminen, Joni, Ple, Loic, Wirtz, Jochen (2021-01). Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda. JOURNAL OF BUSINESS RESEARCH 124 : 389-404. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jbusres.2020.10.044 0148-2963,1873-7978 https://scholarbank.nus.edu.sg/handle/10635/245230 en ELSEVIER SCIENCE INC Elements
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Social Sciences Business Business & Economics Marketing Artificial intelligence AI Natural Language Processing Big Data Digital NEURAL-NETWORK APPROACH BIG DATA AUTOMATION FUTURE COCITATION ANALYTICS INTERNET QUALITY THINGS IMPACT
spellingShingle	Social Sciences Business Business & Economics Marketing Artificial intelligence AI Natural Language Processing Big Data Digital NEURAL-NETWORK APPROACH BIG DATA AUTOMATION FUTURE COCITATION ANALYTICS INTERNET QUALITY THINGS IMPACT Mustak, Mekhail Salminen, Joni Ple, Loic Wirtz, Jochen Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
description	10.1016/j.jbusres.2020.10.044
author2	DEAN'S OFFICE (BIZ)
author_facet	DEAN'S OFFICE (BIZ) Mustak, Mekhail Salminen, Joni Ple, Loic Wirtz, Jochen
format	Article
author	Mustak, Mekhail Salminen, Joni Ple, Loic Wirtz, Jochen
author_sort	Mustak, Mekhail
title	Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
title_short	Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
title_full	Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
title_fullStr	Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
title_full_unstemmed	Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
title_sort	artificial intelligence in marketing: topic modeling, scientometric analysis, and research agenda
publisher	ELSEVIER SCIENCE INC
publishDate	2023
url	https://scholarbank.nus.edu.sg/handle/10635/245230
_version_	1781793600283082752

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

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