Fixation and confusion: Investigating eye-tracking participants' exposure to information in personas

• Main Authors: SALMINEN, Joni, JANSEN, Bernard J., AN, Jisun, JUNG, Soon-Gyo, NIELSEN, Lene, KWAK, Haewoon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Artificial Intelligence and Robotics; Computer and Systems Architecture; Data Storage Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/6531; https://ink.library.smu.edu.sg/context/sis_research/article/7534/viewcontent/Fixation_and_Confusion_Investigating_Eye_Tracking_Participants__Exposure_to_Information_in_Personas.pdf
• Institution: Singapore Management University

To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on the participants, and conducted a within-subjects s...