Personas for Content Creators via Decomposed Aggregate Audience Statistics
We propose a novel method for generating personas based on online user data for the increasingly common situation of content creators distributing products via online platforms. We use non-negative matrix factorization to identify user segments and develop personas by adding personality such as name...
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| التنسيق: | text |
| اللغة: | English |
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Institutional Knowledge at Singapore Management University
2017
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| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/sis_research/6290 https://ink.library.smu.edu.sg/context/sis_research/article/7293/viewcontent/Personas_for_Content_Creators_via_Decomposed_Aggregate_Audience_Statistics.pdf |
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| المؤسسة: | Singapore Management University |
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sg-smu-ink.sis_research-72932021-11-23T07:52:32Z Personas for Content Creators via Decomposed Aggregate Audience Statistics AN, Jisun KWAK, Haewoon JANSEN, Bernard J. We propose a novel method for generating personas based on online user data for the increasingly common situation of content creators distributing products via online platforms. We use non-negative matrix factorization to identify user segments and develop personas by adding personality such as names and photos. Our approach can develop accurate personas representing real groups of people using online user data, versus relying on manually gathered data. 2017-08-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/6290 info:doi/10.1145/3110025.3110072 https://ink.library.smu.edu.sg/context/sis_research/article/7293/viewcontent/Personas_for_Content_Creators_via_Decomposed_Aggregate_Audience_Statistics.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Artificial Intelligence and Robotics Numerical Analysis and Scientific Computing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Artificial Intelligence and Robotics Numerical Analysis and Scientific Computing |
| spellingShingle |
Artificial Intelligence and Robotics Numerical Analysis and Scientific Computing AN, Jisun KWAK, Haewoon JANSEN, Bernard J. Personas for Content Creators via Decomposed Aggregate Audience Statistics |
| description |
We propose a novel method for generating personas based on online user data for the increasingly common situation of content creators distributing products via online platforms. We use non-negative matrix factorization to identify user segments and develop personas by adding personality such as names and photos. Our approach can develop accurate personas representing real groups of people using online user data, versus relying on manually gathered data. |
| format |
text |
| author |
AN, Jisun KWAK, Haewoon JANSEN, Bernard J. |
| author_facet |
AN, Jisun KWAK, Haewoon JANSEN, Bernard J. |
| author_sort |
AN, Jisun |
| title |
Personas for Content Creators via Decomposed Aggregate Audience Statistics |
| title_short |
Personas for Content Creators via Decomposed Aggregate Audience Statistics |
| title_full |
Personas for Content Creators via Decomposed Aggregate Audience Statistics |
| title_fullStr |
Personas for Content Creators via Decomposed Aggregate Audience Statistics |
| title_full_unstemmed |
Personas for Content Creators via Decomposed Aggregate Audience Statistics |
| title_sort |
personas for content creators via decomposed aggregate audience statistics |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2017 |
| url |
https://ink.library.smu.edu.sg/sis_research/6290 https://ink.library.smu.edu.sg/context/sis_research/article/7293/viewcontent/Personas_for_Content_Creators_via_Decomposed_Aggregate_Audience_Statistics.pdf |
| _version_ |
1770575928709087232 |