INTEGRATING TRADITIONAL AND DIGITAL MARKETING STRATEGY TO IMPROVE CUSTOMER ACQUISITION IN MEDICAL DEVICE INDUSTRY: CASE STUDY OF PT. CAHAYA INDONESIA
Digital innovation is the most critical and beneficial strategy to address the need for expansion in health systems. However, the goal goes much beyond merely updating the infrastructure. From a consumer standpoint, digital innovation must aim to radically alter the healthcare business model, includ...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76480 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |