ASSESING THE AFFECTIVENESS OF INFLUENCER SELECTION IN CO-BRANDING STRATEGY : THE CASE OF COTTONINK

CottonInk regularly collaborates with several artists, public figures, bloggers or institutions as influencers to create a series of superior products since 2018. The purpose of this research is to find out the best co-branding strategy with influencers to enhance new customer acquisition (as in tra...

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Bibliographic Details
Main Author: Fadhila, Nida
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/76606
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Institution: Institut Teknologi Bandung
Language: Indonesia