ASSESING THE AFFECTIVENESS OF INFLUENCER SELECTION IN CO-BRANDING STRATEGY : THE CASE OF COTTONINK
CottonInk regularly collaborates with several artists, public figures, bloggers or institutions as influencers to create a series of superior products since 2018. The purpose of this research is to find out the best co-branding strategy with influencers to enhance new customer acquisition (as in tra...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76606 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |