BRAND REPOSITIONING FOR INFLUENCER BRAND: A CASE STUDY OF LALABEE
PT. Raena Ruma Indonesia, Established in February 2019 in Singapore see the opportunity and start the business. The Mission is to building consumer centric brands powered by the insights of community and influencers. PT. Raena Ruma Indonesia with influencer cooperating to make healthcare/ skincare l...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54006 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |