STRATEGY PERSONALIZATION CONTENT ON VIDIO APPLICATION TO INCREASE USERS LOYALTY THROUGH SATISFACTION, TRUST AND COMMITMENT
In the competitive landscape of video streaming platforms, Vidio company recognizes the importance of implementing effective strategies to enhance users loyalty. The study utilizes both primary and secondary data to analyze the impact of personalization content, satisfaction, trust and commitment on...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76959 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |