CORRELATION OF TRUST AND LOYALTY IN THE UTILIZATION OF USER-GENERATED CONTENT IN INDONESIA
The attractive market in Indonesia influences companies' efforts to penetrate their market through marketing strategies using user-generated content. Our research uses qualitative methodology to measure consumer behaviors covering trust and loyalties as the variables. The use of trust and lo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61070 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |