THE EFFECT OF FINANCIAL LITERACY ON IN-GAME CURRENCY SERVICES PURCHASES IN INDONESIA
Financial literacy and information availability in Indonesia is growing rapidly over the years. As financial literacy level increases, they become more aware of their spending habits, which leads them to limit spending on entertainment. This shift in consumer behavior poses a threat to the gaming in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77045 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |