SOCIAL MEDIA MARKETING OF PUBLIC TRANSPORTATION: A CASE OF KAI BANDARA RAILINK SOEKARNO-HATTA
The government continues to make efforts to reduce congestion in Indonesia, particularly in the capital city of Jakarta. The introduction of train transportation to Soekarno-Hatta airport, which is touted as one of the solutions to address congestion, surprisingly has not garnered a significant numb...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77063 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |