PROPOSED MARKETING STRATEGY FOR INCREASE SALE OF PT. BIOPS AGROTKEKNO INDONESIA

• Main Author: Mayang Putri, Diana
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/77211
• Institution: Institut Teknologi Bandung

This thesis proposes marketing strategy to increase sales of PT BIOPS Agriculture Indonesia, a leading agricultural company. The proposed strategy emphasizes the importance of building strong relationships with potential business customers and understanding their unique needs to offer personalized solutions. This thesis provides a comprehensive analysis of the benefits of implementing marketing, including increased sales, increased customer retention, and a better understanding of market trends. The proposed marketing strategy includes key components such as market research, customer segmentation, targeted marketing campaigns and regular customer engagement. The research conducted in this thesis shows that by adopting this marketing approach, PT BIOPS Agriculture Indonesia can improve its sales performance and strengthen its position in the competitive agricultural industry. This thesis provides practical recommendations for implementing the proposed marketing strategy and ends with a discussion of future research directions in the field marketing for agricultural companies.