THE USE OF INFLUENCER MARKETING IN PROMOTING SUSTAINABILITY TOWARDS GENERATION Z AND LATE MILLENNIALS IN THE FAST FASHION INDUSTRY
During the pandemic, fast fashion e-commerce brands like Shein have become leaders in online fashion retail due to the rise of Fashion Influencers on social media, specifically TikTok. Influencers significantly impact fashion trends, and their success in promoting fashion brands has forecasted a tre...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77291 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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