GREEN COSMETICS TREND: CAN CONSUMER BEHAVIOR INFLUENCE SUSTAINABILITY AND ETHICAL DECISIONS IN THE INDONESIAN COSMETIC INDUSTRY?
This research seeks to determine the degree to which a company willfully upholds sustainability while modifying for changes in recent consumer behavior. The cosmetics industry is one of Indonesia's economic sectors that is expanding the fastest. Additionally, many companies are competing to cre...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77292 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |