THE EFFECTIVENESS OF AI IN MARKETING "SPOTIFY WRAPPED": HOW IT AFFECTS INDONESIAN CUSTOMER'S ENGAGEMENT
In today's digital environment, a variety of marketing techniques are employed along with several tools to boost customer engagement. One of the digital promotions that uses AI is called Spotify Wrapped, and it has been running since 2016 on the Spotify music streaming service. Many consumers w...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77332 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |