THE INFLUENCE OF CUSTOMER EMPOWERMENT VALUES TOWARDS CUSTOMER RELATIONSHIP AMONG ADVOCATING CUSTOMERS: CASE STUDY OF SPOTIFY
Purpose. Customer advocacy is regarded as the highest level of market orientation. Adopting customer advocacy strategy will increase loyalty and decrease cost significantly. This paper examines the relationship between customer empowerment values and customer relationship’s structural bonds in regar...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40998 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |